NO this is not a rant. Hopefully I will come across as more reasoned than irritated. Which I was. Briefly.
When I make a comparative market analysis I find it helps to compare, for example, apples to apples. Comparing a banana to a watermelon tends to result in skewed data.
This is about a new sales venue, I am writing about Bonanzle.com and a review by well known author, e-commerce expert and collector Hillary De Piano, on her blog The Whine Seller. Her hard hitting, condescending, review twisted my knickers in a knot, and quite frankly irritated the heck out of me. Anyone who expects to find a full blown eBay competitor one month after launch out of beta must also believe in the tooth fairy, but everyone is entitled to their own opinion.
Hillary said
Just like any of the new auctions sites, a few people immediately twisted up their panties and decided it was the ultimate eBay killer...Let me kill the suspense for you right off the bat. While there are a few things to like about Bonanzle, it has a very long way to go before it approaches the customization or the usability of eBay.
Hillary clearly did not 'get' what a Bonanza is, she said
"Every seller gets a store (sorry, a “booth”) right from the start with Bonanzle power (Markdown Manager copycat)"
No it is not a markdown manager copycat. It is a cat of a very different color altogether. A Bonanza is a sale event by appointment, you book your Bonanza, indicate what items you would like to include in the sale and the percentage off, and the site takes care of the rest for a very limited period of time. Add to that the live online chat, meet and greet capability (lets get real here eBay doesn't even want you to have their buyer's email) and you have a Bonanza. Its cheezy and might not appeal to such a busy and professional seller but the buyers sure seem to like it. Maybe one should take a little longer than an hour to assess a site before issuing such a stinging 'review'; if credibilty is an issue?
A fairer although not like to like, (because Bonanzle is not auction format) comparison would be to OnlineAuction.com; in business to my certain knowledge since at least January 2005 which is at least 3-3/4 years ago. (45 months) Again not like to like because OLA does not submit feeds to Google or anyplace else and more importantly OLA charges sellers $8 per month to list. OLA also has the Verified Buyer Subscription plan at $4 a month (which I believe turns buyers off the site). Bonanzle does not charge a listing or insertion fee and submits to both Google and Oodle.
Other valid comparisons might be eBid.net, in business since 1999, eight years. eBid has 1,108,419 listings in auction format which can be bought fixed price if the buyer pays a premium. eBid's fairly complex fee structure favors the $49.99 lifetime membership up front subscription. Perhaps Plunderhere in business since around 2004 with (according to PSU) 57,398 listings or BlueJay, totally fee free, has been around since early December 2004 and has 446,883 items are comparables.
With the exception of PlunderHere (under new ownership) I have checked out all of the above and find Bonanzle to be much simpler and quicker to get up and running. More to the point as a seller, I have had buyers on Bonanzle, including buyers off Google Shopping.
The only honest way to compare Bonanzle to eBay in my opinion would be to look at AuctionWeb (eBay) in October of 1995 a month after Pierre launched. I wasn't on eBay back then so I am not qualified to comment as to usability but I can tell you that early in December 1998 3+ years on, eBay had 1,309,481 items listed. Which makes eBay comparable to eCrater at the same age.
Lets look at some traffic comparisons for September 2008. The first month out of beta for Bonanzle.com. Not too shabby for a newborn.
So far as eBay is concerned auction formats are of little benefit unless you have visibility for potential bidders.
Y'all come back!
Related Articles and Links: